The holiday season is all about people coming together, connecting. Whether its helping someone cross the street, calling an old friend, or making a new one over a cup of coffee, we all find ways to Pass the Cheer.

Starbucks wanted to celebrate the simple acts of cheer passing that make the holidays special. Our team worked with
W+K of Portland, and a wonderful digital artist from Japan - Tatsuro Kiuchi - to create a fresh new holiday story telling experience.

Working with such a large team, including a  an internationally based illustrator was a challenging and exciting experience. The collaboration bred many creative concept extensions.  Tatsuro has catalogued a few more great examples of the work here.

Yes- I am very late in getting this posted.

A big thanks to Matt,  Erica, Thomas, Tatsuro, and the team at W+K - what a project!

Illustration and package design copyright starbucks 2008.